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If added sugar is a meaningful driver of obesity, type 2 diabetes, and dental disease, then price signals can discourage consumption of the most harmful products. Even modest reductions can matter when scaled across the whole population.
A tax that raises the retail price of high-sugar products can change purchasing behavior, particularly for frequent consumption items. This is the core mechanism behind excise taxes on tobacco and alcohol as well.
If politically earmarked or at least credibly linked to health spending, the policy can partially offset its own social cost and improve nutrition programs, dental care, or child-health interventions.
When levies are based on sugar content rather than just product category, producers have an incentive to reduce sugar levels across the supply chain, which can lower exposure without relying only on consumer choice.
If healthcare costs and broader productivity losses are partly socialized, a tax can internalize some of those costs and make high-sugar products less artificially cheap.